In a glowing showcase of innovation and education, Swift Distribution Aruba and L'Oreal Professionnel joined forces to host the exclusive 'iNoa Hands On Education and Business Class' event on Aruba. Held over two days, Sunday April 14th and Monday April 15th, 2024, this event marked a significant milestone in the world of salon professionals.

The event kicked off with an enlightening introduction to the revolutionary iNoa formula, a luxurious in-salon color experience powered by oil and free from ammonia. Led by L'Oreal Educators, Alba Medina and Victoria Kubiak from the Dominican Republic, stylists were treated to hands-on practice sessions, delving deep into the intricacies of this groundbreaking color technology.

Day two of the event saw salon owners and stylists embarking on a journey to elevate their businesses to new heights. Led by Maria Gonzalez, a L'Oreal Educator from Puerto Rico, attendees were equipped with invaluable insights on leveraging simple tools such as salon setup and social media to enhance their business strategies.

The event was graced by the presence of international guests including Kristopher Fonseca, head of L'Oreal Education from Puerto Rico, and Veroushka Concepcion, Business Development Manager at L'Oreal Caribe, also from Puerto Rico. Their expertise added an extra layer of depth and inspiration to an already enriching experience.

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With a remarkable turnout and enthusiasm, the iNoa Launch Event on Aruba left attendees buzzing with excitement and anticipation for what Swift Distribution Aruba and L'Oreal Professionnel have in store for the future. It was indeed a resounding success, setting the stage for a new era of creativity and excellence in the world of salon professionals.