Ronchi De Cuba, Aruba's beloved designer, is a name and figure that holds a special place in the island's heart. Undoubtedly, Ronchi is synonymous with creativity and innovation in the Aruban fashion industry. With more than three decades of experience, Ronchi has solidified his reputation as a pioneer in Caribbean fashion, influencing Aruba's local market with a vision that integrates fashion into daily life—whether through personalized or daring styles—while maintaining a deep connection to Aruba’s cultural heritage.
"In a world that becomes more superficial every day, the best way to live is with your truth. Always be authentic and don’t let the things of the world change you."
Ronchi De Cuba
Ronchi De Cuba
As the creative mind behind TRASH BY RONCHI, SOLO BY RONCHI, and RONCHI DE CUBA, Ronchi has transformed the fashion landscape in Aruba. In 1989, he entered the world of fashion, making his mark in Aruba. After studying fashion design in the United States, he began his first projects. By the late '80s and early '90s, Ronchi started giving substance to his fashion studio and brought it to Aruba, creating a new movement. Through his search for local models, selection, and training of talents for creative showcases, Ronchi began building his legacy as Aruba’s fashion pioneer.
Known for his collections that blend avant-garde designs with versatile styles, Ronchi has always created fashion for everyone—from the sleekest figures to those with curves. In 2004, with his boutique, TRASH BY RONCHI, which is more than just a store, he created a hub for artistic expression and collaboration. “Fashion for everyone” is how he often refers to this initiative. Through TRASH BY RONCHI, he provided a platform for emerging talents, organizing events that unite artists, designers, and the community. His commitment to inclusivity is evident in his designs, which cater to all body types, genders, and personal styles.
"I started with #RONCHIABISA to give a stamp to what I want to express and comment on. It’s my way of bringing authenticity to my voice in a world where social media has revolutionized almost every aspect of life."
"I have managed to remain relevant in this industry by not worrying at all about what others think of me" - Ronchi De Cuba
"People change in life. That's okay. Let them. Just make sure you always know who is who and what is what." - Ronchi De Cuba
"Bitterness harms the one who is bitter, just like happiness elevates the one who is happy." - Ronchi De Cuba
Throughout his career, Ronchi has participated in numerous international fashion shows, representing Aruba with pride. His innovative methods have earned recognition and expanded his reach beyond Aruba. As a mentor, he has guided the next generation of designers, sharing his knowledge and inspiring them to pursue their creative dreams.
Beyond fashion, Ronchi is deeply involved in positive efforts, using his platform to support community initiatives. His contributions to Aruba’s cultural and creative identity make him a true icon, inspiring others to explore their potential and embrace their individuality.
In the recent Aruba Fashion Week 2024 event in November, celebrating its 5th anniversary, Ronchi excelled with his latest haute couture collection, "Aruba Alegria." This vibrant and energetic line celebrates Aruba, featuring incredibly special fabrics and designs inspired by the joy and natural beauty of the island. Dedicated to the special women in his life, "Aruba Alegria" is a tribute that reflects their influence in each carefully crafted piece. Known for his positive messages on social media, Ronchi used this collection to reinforce his status as a beloved local designer who seamlessly combines art with emotion. This sentiment resonated during the event, where the audience stood to give Ronchi a heartfelt standing ovation, acknowledging and appreciating his contributions as Aruba's fashion pioneer.
"You will nevertheless find me a rock that bends to no wind."
- Queen Elizabeth I"
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