Sometimes it's crucial to listen to that inner voice that urges you to "think big" and fearlessly chase your biggest dreams. Rawy listened to that voice, bringing about a unique change in his life. At the age of 28, he created his own successful business in the Netherlands, becoming his own boss, constantly traveling around the world, working with some of the biggest global brands, and mastering various aspects of the e-commerce and online influencer - marketing world. And this is just the beginning. Rawy is ready for more...
He was born into a humble family in Aruba's Dakota neighborhood. Looking back, he realizes he always had the ambition for "success." At just 14 years old, he tasted his first small entrepreneurial endeavor as a DJ. Music was his passion, and he turned it into a business venture together with his good friends in a group called "Youth Star Miniteca."
From weddings to public and private parties, Rawy and his friends were there, and their popularity soared. During this time, our magazine interviewed and featured the group and their successful "Youth Star Miniteca." This was the beginning of something bigger for Rawy, but to get there, he needed to set his sights beyond Aruba.
About 10 years ago, he made the decision to move to the Netherlands in search of new opportunities. There, he pursued his studies in audio technology and also explored videography, creating music and event videos.
However, in 2017, a new opportunity knocked on his door. It all started when he came across an Instagram ad about making money online. He knew this was something he had to learn and master.
Rawy's eagerness to learn all aspects of e-commerce led him to immerse himself fully in the practice of doing business online. He learned how to manage ads on Instagram, Facebook, and began offering his services. Selling products like dog supplies and other merchandise became a way for him to learn how to create webshops, become a social media marketing expert, and refine and execute his copywriting skills.
As a co-founder of NASENTIA, Rawy put his expertise into action. A natural ingredient-based nose inhaler company gave Rawy his first smell and taste of success. Here, he clearly saw that everything is possible. The young DJ from Aruba became a co-founder of a unique business in the Netherlands, selling a highly unique product to customers worldwide, bringing in several tens of thousands of Euros in profit within the first month of its existence. It didn't take long for the business to expand from the Netherlands to Germany, and today, it is a stable and successful company.
Expanding his knowledge in the e-commerce world further, Rawy went on to explore and delve deeper into the realm of influencer marketing, adding it to his portfolio. He also applied this knowledge to his NASENTIA business, and that's when one thing led to another. He found new opportunities in this field in London, where he joined the company ThisThat. With their concentration on measuring influencer marketing campaigns, ThisThat partnered with major global agencies like Uber, KFC, Amazon, Meta, Starbucks, and Walmart, and Rawy found himself working with them.
This became a unique opportunity for Rawy, further enhancing his expertise in the language of e-commerce and marketing, which is crucial in today's world.
Today, Rawy is Rawy of the world, traveling and working from wherever he may be at the moment. He is a Paid Media Manager for ThisThat, while simultaneously taking care of Nasentia's online presence. Throughout all this, he hasn't forgotten where he comes from. Even though he is in Europe, his mind and heart are still in Aruba, and that's why he has plans for Aruba, something new that he is shaping and will be ready to present at the right time.
For Rawy, this is just the beginning.
His doors remain open to continue exploring, learning, and executing.
"If you want something, go for it and never give up. Nowadays, all the information is online, so there's nothing to hold you back. Surround yourself with people who share the same mindset and ambition as you. Almost all business information can be found on YouTube, and you can also listen to many podcasts about people's success stories and how they made it. Never stop learning! Every year, I invest in new courses because everything keeps changing in the industry, like now with AI. I have a couple of AI software/tools that already make my work 40% more efficient, simply by adapting quickly to industry changes."
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