Lee Croes’ journey to entrepreneurship began with one key ingredient—his passion for music and entertainment. "I started as a radio host and MC for a morning radio show, which opened doors for me to DJ at various events across the island,"he shares. "Music has always been my passion, but I never imagined that one day I would own my own entertainment company."

To stand out in a competitive market, Nu-Wave Entertainment committed to delivering high-quality service and exclusive presentation, blending traditional elegance with modern innovation. "We don’t just play music; we create an experience, an atmosphere," Croes explains. "We operate at a higher standard, which has made us a preferred choice for weddings and corporate events."

But the road to success wasn’t always easy. One of their biggest challenges was establishing credibility and visibility in an industry filled with competition. "As a new company, we had to stand out by consistently delivering high-quality service, being responsible, managing time effectively, and paying attention to detail," he says.

Another major hurdle was building their inventory of equipment. The company started with zero equipment and had to invest wisely to grow. "We reinvested, worked hard, and little by little, we expanded our inventory." "One of the most rewarding moments in our career was securing our first company loan after years of hard work," Croes recalls. "Another milestone was establishing ourselves as a top-tier entertainment provider in Aruba, trusted by both local and international corporate clients. Additionally, creating job opportunities for others has been incredibly fulfilling, allowing us to grow and successfully handle over 160 weddings last year."