T he new Hennessy ‘Made for More’ campaign features a film series by award-winning director Andreas Nilsson and visuals shot by Micaiah Carter - one of the most in-demand fashion photographers of the moment.
13th June, 2024 - Hennessy, the world’s leading cognac, launches its new campaign ‘Made for More’, in April, starring multi-hyphenate US star Teyana Taylor and Breakthrough British Nigerian Actor Damson Idris. Exploring the infinite possibilities the versatile spirit offers, the campaign features five off-beat mixing films and five cocktails, showing how any drink or occasion can easily be made ‘more’ when you add Hennessy.
Hennessy is known to partner with cultural icons and characters to personify the multi-faceted nature of the brand. So it made sense that the brand connected with breakout talent Teyana and Damson who both embody the sense of effortlessness at the heart of the idea, to star in the campaign. Wearing many hats as an actress, singer, songwriter, dancer and choreographer - Teyana seamlessly channels her style and unforgettable presence while mixing her cocktails. “One time, for the love of all things anew, and we all love new things. With, I’m super excited to embark upon this journey with my favorite Cognac, Hennessy. Destination: fresh, bright, and invigorating, like any good cocktail should be.” And Damson, TV’s beloved antagonist, most known for playing Franklin Saint in Snowfall, appears in the campaign showing his charming and witty side. About working with the brand, Damson says: "The chance to work with such an iconic brand was one I just couldn't say no to. When I think of Hennessy I think of my three older brothers, I think of amazing memories. The visuals are stylish, the films are fun, it’s magic. It’s cinema."
On Thursday June 13th, Aruba Trading Company together with Hennessy launched this campaign in Aruba introducing the Made for More concept to all present. In a very Avant Garde setting at Papiamento Restaurant, Mixologists Yanis Garcia & Gilbert Gomez presented several of the classic cocktails in a fun fresh new twist.
Cocktails such as the Sidecar, Paloma and Margarita to mention a few were presented. The infinite versatility of Hennessy mixed with all the different ingredients brought a new perspective to the brand, opening the conversation of all who tasted and experienced different cocktails to the concept of, Life can be made more with Hennessy.
Julie Nollet, Global Chief Marketing Officer, Hennessy: "Hennessy is well known everywhere but people don't always know about how versatile it is - how it brings more flavor, depth and complexity to all kinds of cocktails. Our new ‘Made for More’ campaign is bringing to life this notion of 1+1=3, showcasing the unlimited possibilities and introducing another side of the brand with beauty, fun and open mindedness. It shakes up the brand perceptions and builds on its legacy for a new generation."
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