Lizeth Uribe is the young woman behind the highly sought-after accessory brand called BRIYA. With roots in Colombia, Lizeth arrived in Aruba with her family at just 8 years old. An aunt in Colombia, who has her own accessory line, served as Lizeth's inspiration for her designs, which she always loved to share. This gave her the extra "push" to take the step to create her own line. During the most uncertain period of 2019-2020, amidst the pandemic, the BRIYA accessory brand was born as an online store featuring its first collection with the theme of black and floral designs. From its very first launch, BRIYA was warmly received, making Lizeth more confident than ever in the path she had chosen.
Lizeth Uribe: FEMALE ENTREPRENEUR 2024
Lizeth Uribe: FEMALE ENTREPRENEUR 2024
"My journey as an entrepreneur started 5 years ago, inspired by my passion for fashion and accessories." I’ve always believed that an accessory, whether small or large, is a key piece in highlighting a woman’s outfit, giving it a special touch and unique elegance. The name ‘BRIYA’ reflects this: to shine with a unique power, standing out with grace and style. In Papiamento and Spanish, the word BRIYA means 'shine,' and that is the purpose of our brand: for every woman to feel unique and radiant with accessories crafted with love and inspiration.
Lizeth Uribe
Lizeth Uribe
BRIYA’s accessories are made by hand using semi-precious stones and high-quality materials. Each piece of BRIYA is a unique and authentic line, designed by Lizeth’s own inspiration, with each collection being different. The influence of family and friends has given BRIYA an extra push. "Connections with friends and family were key to introducing BRIYA to other islands, like Curacao and Bonaire," Lizeth says.
In my journey, what I am most grateful for is the support of my clients. The fact that they are happy and excited about my new collections brings me great joy. It is also very satisfying to see my clients feel beautiful with BRIYA. This fills me with energy and inspiration to keep moving forward.
In 2024, Lizeth took an important step to expand BRIYA with a physical store. With financial support and guidance from Qredits, her dream of growth became a reality. This gave her the confidence needed to take the business to the next level. “I have learned that consistency and innovation are key to achieving business success. Staying adaptable and up-to-date with fashion trends without losing the essence and authenticity of my brand is something important to me.”
Passion, support, and perseverance are the most important components for achieving success as an entrepreneur. I believe that staying humble and always being true to yourself is the key to staying focused and reaching your goals. I am always grateful for where BRIYA has come, thanks to my clients, friends, and family. They give me the strength and motivation to continue creating more opportunities and realizing my vision.
My goal is to expand BRIYA internationally, into countries like Mexico, Panama, and other islands in the Caribbean. In December, I plan to launch a holiday collection with elegant and exclusive designs, perfect as gifts or to complete a year-end look. BRIYA also contributes to the community by sponsoring artists and models, and collaborating with other small businesses to unite rather than compete.
My aspiration is to organize workshops to teach others the art of crafting accessories by hand, inspiring and creating opportunities for the young Latino community. "My dream is to continue growing, both personally and professionally, and to be a role model for other women with big aspirations, showing that passion and confidence in yourself are the keys to success.”
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