Flowers have always played a special role in people’s lives. Whether it’s a bouquet at a wedding, a rose on an anniversary, flowers offered in apology, celebration, or simply to say “I’m thinking of you.”
BAHAR Y VICTORIA
BAHAR Y VICTORIA
But everyone knows the truth: the beauty of fresh flowers is temporary. After a few days, they fade and are gone. Two women, Bahar from Turkey and Victoria from the United States, found their home in Aruba and asked themselves a simple question: what if a flower could last as long as the feeling it represents? That’s how Arosa was born.
Bahar & Victoria didn’t come to Aruba to start a business. They followed love. They married, adapted, and built a new life from scratch on an island that was not their birthplace. In the process of creating a new home, their friendship grew. Through this connection, an opportunity arises to take over a business where they have successfully established their own style. Aruba is an island of celebrations, hotels, weddings, proposals, tourists wanting to take something special back home. But traditional flowers are limited.
The name Arosa reflects its essence. It blends“Rosa,” the Papiamento word for rose, with “Aruba,” the island that became their home. A brand that connects love, culture, and elegance in one name. With Arosa, the product is simple yet powerful: Eternity Florals, real roses and other real flowers, preserved to last a year or more without water. They are not plastic. They are not artificial. They are real nature, preserved through technology.
Arosa does not operate like a traditional flower shop. The brand works through e-commerce and exclusive pop-ups, creating personalized arrangements with a modern and luxurious touch. Each design blends nature and innovation, offering a gift that doesn’t fade after a week.
VICTORIA
VICTORIA
One unique detail? Tourists can take their arrangements home through the airport without any issues, since the flowers are preserved and non-living.
BAHAR
BAHAR
They began primarily with roses, but the brand is expanding to other florals, such as gardenias, with more exciting products coming in 2026.
Starting a new brand in a small market is not easy. But Bahar and Victoria were not looking to create something ordinary. They wanted to build something elegant, sustainable, and different.
Bahar and Victoria lead the creative direction, floral design, brand identity, and daily operations. They think through every detail, from packaging to the overall client experience. Behind the strategic vision are their husbands, Michael Anthony Fowler and Samil Susebeek, who guide the company’s growth, partnerships with hotels and wedding planners, and brand expansion. But the true essence of Arosa lies in these two women, who found their creative voice on an island that became their home.
Arosa doesn’t just sell flowers. They create symbols that last.
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