Ana Ofelia's journey in Aruba began with a dream. After establishing permanent residence in Aruba, she was determined to share her expertise in the beauty and aesthetics sector on the island that had become her new home.
In her native country, Colombia, she had learned and perfected her skills in this field, armed with years of experience, and felt ready to offer her services to the people of Aruba. In 2016, her idea began to take shape, leading to the establishment of Ana Ofelia Beauty Care. The clinic quickly found its audience and grew in the local market.
In 2020, Amanpuri Spa faced an unprecedented challenge when the COVID-19 pandemic emerged. This crisis prompted a significant shift in Aruba's business landscape, forcing businesses to reinvent themselves to survive. As Aruba gradually recovered from the pandemic and tourists began returning, Amanpuri Spa identified an opportunity to serve a larger group of visitors in their vacation rentals, thanks to the growing popularity of Vacation Rentals.
The transition from a traditional spa "setting" to providing in-home services was not without its challenges. "When we decided to transition to seeking clients for our in-home service, we sought allies like Vacation Rental companies.
The challenge of finding these allies was a process, but thankfully, we can now say that we work with a great company like vacationalaruba.com and with several Airbnb property owners on the island. Positive feedback from our clients, along with our excellent reviews on platforms like TripAdvisor and Google, has attracted new clients who request our in-home spa services." To ensure the same high level of quality, investments were made in new staff and even the acquisition of a dedicated vehicle for these services.
One of the most unforgettable experiences for Amanpuri Spa occurred when they were hired to provide a special VIP experience for a bachelorette party held at a beautiful Vacation Rental in Aruba for a group of tourists. Collaborating with other service providers, including a private chef, party decorators, and more, they worked together to ensure that the guests had a unique and complete experience. "It was amazing to see how different companies came together to guarantee a unique and complete experience for the guests."
In the realm of hospitality, the expectations and demands of Vacation Rental guests often differ from those of traditional hotel guests. Some Vacation Rental guests are not only looking for comfort but also luxury, a level of service that hotels in Aruba have been providing for many years. However, Vacation Rentals have made these luxuries more accessible at more reasonable prices, along with the added convenience of various in-home services such as private spas, personal chefs, babysitters, event organizers, and more. Vacation Rental guests expect to find all the comforts and services of a hotel but in a private and exclusive space. This shift has played a crucial role in the growth of a new segment of tourism on our island.
"In my opinion, Vacation Rentals are a great opportunity for local businesses. Just like us, at Amanpuri Spa, we have grown as a company, created new jobs, significantly increased our annual income, and, most importantly, contributed to the vacations of many families who have chosen Aruba as their destination. Furthermore, maintenance companies, pool services, gardening, exclusive chefs, and more can say the same."
Built with Shorthand