McDonald’s Dressed Up to Unveil New Flavors
On September 14th, 2023, something extraordinary took place; McDonald’s introduced some changes to its menu. With the expertise of The Lab Aruba, McDonald’s, the fast-food giant, rolled out the red carpet and popped champagne bottles to celebrate, announce, and introduce small changes that will make a significant impact on three of their star products: Big Mac®, Quarter Pounder®, and Cheeseburger
The promise? "Hotter, Juicier, y Tastier".
SMALL CHANGES, BIG DIFFERENCE
In front of guests and key McDonald's representatives, Herly Herrera, Nathalia Gomez, Diana Martinez, and Santiago Reina unveiled these adaptations under the slogan “Hotter, Juicier, and Tastier”, Small Changes, Big Difference.
Glazed Toasted Buns: The bread has now deviated from its traditional form where they now get a glaze, adding more softness and elevating the burger's taste.
Glazed Toasted Buns: The bread has now deviated from its traditional form where they now get a glaze, adding more softness and elevating the burger's taste.
Onion Magic: Small pieces of 3.5 grams of chopped onion are added during the grilling process of the burger to highlight the taste even more, creating a unique culinary experience.
Onion Magic: Small pieces of 3.5 grams of chopped onion are added during the grilling process of the burger to highlight the taste even more, creating a unique culinary experience.
Revamped Beef Process: A refocused approach to meat preparation that ensures every bite is juicier.
Revamped Beef Process: A refocused approach to meat preparation that ensures every bite is juicier.
In addition, temperature adjustments were made for the cheese to melt perfectly, and the Big Mac® sauce was increased by 50%. Not forgetting the fresh vegetable tokens used in every McDonald’s creation. All these combined changes represent the unique and elevated tastes of Aruba's most-liked classic burgers.
A PEEK INTO THE KITCHEN
After unveiling the changes, McDonald’s surprised everyone by opening the doors to their kitchen. They even brought in three local chefs, Chef Xalsky Schwengle (@privatechef.xalsky), Chef Rubén Hernández (@chefrubendh), and Chef Daniel Hernández (@chefdanielhernandez) who confirmed and approved these new changes. From media representatives to influencers and merchants, all were invited to witness the live creation process by McDonald’s dynamic and enthusiastic team. It was unique to see the now revamped Big Mac being created openly for everyone, adding to the trust behind this fast-food giant in Aruba and globally.
Following this tour, the dining room curtains were opened, revealing an elegantly decorated area in McDonald’s traditional colors where everyone could sample the changes they had just heard about. With saxophone melodies in the background, each guest had their orders brought to their tables, which included chicken nuggets as an appetizer, their preferred type of burger, and as a final touch, ice cream with the desired topping. It was a completely different ‘McDonald’s experience.
According to Herly Herrera, Market Manager of McDonald’s Aruba, “The heart of our brand is our classic products and our people. Now, our customers can savor their favorite burgers like never before.” Indeed, the guests' reactions confirmed this. The smiling faces and praises were evidence that McDonald’s had achieved something special, once again.
ENDING WITH MUSIC & DANCE
Just when it seemed the night had ended, all guests were invited outside where a musical surprise with dancers and a brass band awaited everyone. This event was meticulously planned for months with the marketing talents of The Lab Aruba and the vision of McDonald’s, showing that in the world of fast food, McDonald's leads with constant innovation.
These changes will be implemented in all 3 Mc Donald’s restaurants in Aruba: High Rise, Seroe Blanco, and Santa Cruz. This project is part of McDonald’s global strategy, and its implementation in Aruba culminates with the extensive phase of new product development, employee training, and rigorous certification processes for suppliers and the restaurants
About Arcos Dorados
Arcos Dorados is the largest independent McDonald's franchise in the world, operating the largest quick-service restaurant chain in Latin America and the Caribbean. It has the exclusive right to operate and grant McDonald's restaurants in 20 countries and territories in Latin America and the Caribbean, with more than 2,300 restaurants, both owned and franchised, employing more than 95,000 people (as of 30/06/2023). The company leverages its ESG platform, Future Recipe, to make a positive impact on the communities it operates in. Arcos Dorados is listed on the New York Stock Exchange (NYSE: ARCO). For more information about Arcos Dorados, please visit the investor section of our website: www.arcosdorados.com/ir
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